Building Your Blog – Things You Will Need Since you need to be able to incorporate a number of different aspects, including how you want it to look, how it should run, and making clear it’s purpose, these are the must haves. Make Your Contact Information Transparent One of the…
Twitter is a powerful medium that allows businesses to disappoint customers, alienate influencers and convince others to never become followers. It presents an ideal platform to create puzzling social media contests or #hashtagsthatbreakworldrecordsforlengthandconfusion. This presentation by Marketing Land founding editor Danny Sullivan covers ways that businesses can tap into Twitter and enjoy an excess of fail. #EndSarcasm. In seriousness, the presentation covers both failures and ways to avoid them and achieve success on Twitter.
Danny Sullivan
You And Your Social Media Engagement The Importance of Social Media Engagement Though social media can play a big part in boosting brand awareness, generating leads and driving revenue for your business, it should first and foremost be considered a channel for providing online customer service. Data we’ve found at…
GIFographics – Forget Standard Infographics In recent months, we’ve seen a trend of GIFographics, with animated info proving popular. Adding a few frames of animation and checking that the file size stays small. A new trend of GIFographics is showcasing information in a new light.
Features You Might Not Know About Facebook, LinkedIn etc. Did you know you can attach four photos to a single Tweet? Did you know that you can get Facebook messages from people you aren’t friends with? Did you know that you can export a list of all of your LinkedIn…
How To Get More Social Shares Without Annoying Readers People like people who are similar to them: Getting shared on social media exposes your content to your perfect audience – friends of your current audience. Shares may directly and indirectly benefit SEO: This is only going to increase in the…
New Ways On How To Craft the Perfect Tweet You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news…
Improve Your Facebook Page’s Organic Reach If your Facebook engagement starts to slow down, what do you do? Chances are you blame Facebook’s algorithm. Although Facebook’s algorithm might be responsible for such a change to some extent, you can do things on your own to increase your organic reach. In…
Link Building Is Promotion Spammers spend their time employing manipulative tactics to game the algorithm, tactics that do nothing to better the online experience for people. The link building I know and do is far different from this. Link builders conduct industry research, contact other webmasters within the industry, and…
Plan for Your Small Business On Social Media Below are three of the best ways to get started on honing in on your social media strategy: START A BLOG. Maybe you don’t consider yourself a writer, or maybe you’re worried you don’t have the time. It doesn’t matter. There’s never…
How To Write Email Subject Lines As someone who sends many marketing emails a week to various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.