Google’s Filters: How You Should Deal With It

A few years ago, search engine optimization or SEO is all about identifying target keywords and then using them in content generation. Unfortunately, this led to an explosion of site spams: those sites that carry the keywords that online visitors use, but hardly contain the information that the users need. To address this issue, Google took bold steps in classifying and indexing websites. These steps are called the Panda and the Penguin.